WATSONVILLE, CA - California Giant Berry Farms has launched a new website with large format visuals and content designed to give each visitor a unique, personalized experience.
The new website features exclusive recipes, free e-books, sweepstakes, content opportunities, and more, aimed at meeting the demand for consumers who browse the web for food photography, recipes, and info with which they connect, according to a press release.
“Today, with social media and on-demand information at everyone’s fingertips, it’s critical for our marketing touchpoints to be colorful, inspirational, and emotional in order to become and remain present in the minds of consumers,” said Cindy Jewell, Vice President of Marketing.
The new website also allows the company’s marketing team to analyze visitor data – including product, content, and communication preferences – to continually update the website, as well as provide visitors with content that is custom-tailored to their exact preferences.
“We are most proud of the many ways that we are now able to connect with consumers on their terms, from detailed, helpful recipes with compelling photography at calgiant.com to our daily conversations with them on Facebook, Twitter, YouTube, Pinterest, and Instagram,” continued Jewell.
The company’s trade website has also been revamped, and members of the trade can subscribe to The Buzz e-newsletter via the site.
Be sure to check out the new and improved California Giant Berry Farms website by clicking below.
