California Giant Berry Farms Partnership with HSBC Bank to Bring the Complete Wimbledon Experience to NYC


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Thu. June 27th, 2013 - by Jordan Okumura-Wright

<p>California Giant Berry Farms has partnered with HSBC Bank for a 5th year to bring the complete Wimbledon experience to locals and tourists in downtown Manhattan across from Madison Square Park facing the iconic Flat Iron Building. <img src="https://cdn.andnowuknow.com/legacyWriterImages/cal_giant_wimbledon_BODY00.jpg" alt="Cropped Images June 28th 2013" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">The company is providing over 10,000 samples of fresh strawberries and whipped cream to fans this week from California Giant branded carts. Each container of berries proudly dons a QR code linked to www.calgiant.com/win and provides consumers more information about the company and the long standing Wimbledon tradition of fresh berries and cream.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><img src="https://cdn.andnowuknow.com/legacyWriterImages/cal_giant_wimbledon_BODY01.jpg" alt="Cropped Images June 28th 2013" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">As tennis fans enjoy their berries, they can watch matches on the grass court between pros Monica Seles and Jim Courier in doubles matches against young tennis players. The real Wimbledon matches will be displayed on the jumbotron as well as other interactive activities take place.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><img src="https://cdn.andnowuknow.com/legacyWriterImages/cal_giant_wimbledon_BODY02.jpg" alt="Cropped Images June 28th 2013" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“With summer officially upon us and our strawberry season peaking now, this is a great time to interact with consumers and build brand loyalty”, says Cindy Jewell, Director of Marketing. “Additionally, we tied in with several local restaurants in the area that are featuring our berries in Wimbledon inspired menu items in support of the event”, she added.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://calgiant.com/" target="_new">California Giant Berry Farms</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">