Cardenas Markets Becoming One of California’s Fastest Growing Independent Grocers
- by Jessica Donnel
In 1957, Founder Jesus Cardenas arrived from Jalisco, Mexico to work as part of the "bracero" work program. Years of working in the fields led him to different locations all over the state of California, from Riverside, Oxnard, to the Coachella Valley. All three of these areas would later become prime locations for Cardenas Markets.
With his wife, Luz, Cardenas built the foundation of his success by selling pork, poultry, chorizo, and cheeses, as well as traditional Jalisco dishes from Mrs. Cardenas' home.
The rest is history. Cardenas Markets has over 30 stores in Southern California and Las Vegas, and employs more than 3,000 workers total.
Cardenas specializes in flavors from Latin America, but the company also prides itself on its unique shopping experience. The goal, according to Marco Robles, Public Affairs Director for Cardenas Markets, is to give customers the feeling they are shopping in an outdoor plaza environment.
“It’s a combination of Disneyland, New York, New York approach,” Robles told The Valley Business Journal.
The festive interior mixes traditional Latin style with modern market décor. As you walk through the store, you feel as if you were in an outdoor plaza. The sights, music, and smell of the fresh merchandise are a unique part of the shopping experience. Cardenas provides a familiar environment for families to feel comfortable and engage with the store as much as the items they are purchasing.
With recent expansions in Murrieta, Las Vegas, and a $55 million acquisition of Anaheim-based Pro’s Ranch Markets, the future looks bright for the Latin-style market.