YAKIMA, WA - When folks hear the name Superfresh Growers®, they don’t just think of a program, but a standard. As we move toward the Organic Produce Summit (OPS) on July 10-11, the company will be showcasing its exceptional organic cherries, blueberries, and apples with an emphasis on excellence.
“Superfresh Growers continues to expand our cherry, blueberry, apple, and pear offerings to offer a year-round breadth of choices.” Catherine Gipe-Stewart, Director of Marketing, shares with me as we look to next week. “Our cherries and blueberries are reaching new heights this season, boasting incredible size and unparalleled sweetness. Picture-perfect Rainiers are stealing the show, with orchard-fresh flavor that's irresistible straight from the tree.”
With an extensive geographic reach that shields Superfresh from weather-related crop challenges, this operation can ensure consistent quality and supply year-round. And the company has seen optimal weather conditions this year.
Retailers can expect a superb harvest well into August, extending those summer cherry cravings from the company’s high-elevation orchards in Yakima Valley, Washington, and La Grande, Oregon.
“The eating experience this year has been absolutely phenomenal. When we visit the orchards, we can’t help but eat the cherries, especially the Rainiers, straight off the tree. From farms to sales to marketing and our industry partners, anyone who visits agrees the cherries are incredibly addicting with their sweet crunch,” Catherine expresses.
In addition to a robust cherry program, Supefresh’s Northwest blueberries are equally exceptional. They deliver outstanding flavor and will be available through September.
Always a crowd pleaser, the team’s organic apple lineup ensures year-round availability, including the increasingly popular Cosmic Crisp variety.
“With a remarkable 37 percent increase in organic sales and 32 percent in organic volume year-over-year, Cosmic Crisp is making waves in both organic and conventional markets,” Catherine reveals. “Count on Superfresh Growers to keep your shelves stocked with organic Cosmic Crisp® nearly year-round, solidifying its place as a customer favorite.”
If the fruit itself wasn’t piquing retailers’ interest, Superfresh is also highlighting its third packing line which went online last year. This development has revolutionized efficiency for the company.
“By dedicating each line strategically, we prioritize packing fresh organic cherries without compromising on our commitment to meet conventional demand. This streamlined approach minimizes wait times, enabling us to swiftly harvest, pack, and deliver cherries at peak freshness,” Catherine tells me.
Check out booth #513 at this year’s OPS for more details on Superfresh Growers' amazing program. See you all at the show!
