<p>C.H. Robinson’s proprietary brand Happy Chameleon® is not only putting smiles on consumers, but retailers as well. As the tropical category continues to gain momentum in the U.S., the company is gearing up its unified and global Happy Chameleon label to further drive strong sales with exciting display contests, sweepstakes, and POS materials.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p> “C.H. Robinson has always provided value to customers by providing comprehensive and innovative solutions,” Jose Rossignoli, Category General Manager, tells AndNowUKnow. “For example, through consumer insights research C.H. Robinson gathered that 70% of purchase decisions are made in-store. By providing a retail customer with a branded rotating pineapple display, C.H. Robinson allowed that retailer to increase sales volume and engage with shoppers in a new and exciting way.”</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p> In 2009, tropicals accounted for 9.5% of total fruit sales dollars, while in 2013 they accounted for 11.1%. Retail sales volume also follows a similar trend, as tropicals accounted for 7.1% of retail fruit sales volume in 2009 and grew to 8.9% in 2013, according to Freshlook IRI. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p> “C.H. Robinson’s Happy Chameleon brand and comprehensive tropical solution provides customers with year-round supply as well as vast knowledge and expertise in this rapidly growing category,” Rossignoli continued.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p> Thanks to the continued relationship development with tropical growers, C.H. Robinson has become a market leader in the lime, pineapple, and mango categories. The Happy Chameleon label ensures that customers can enjoy fresh tropical fruits year-round by providing a total supply chain solution that meets their specific needs. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.chrobinson.com/en/us/Produce-Sourcing" target="_new"> C.H. Robinson </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
