Chelan, WA-
By ANUK Staff
2.5.13
Washington-based Chelan Fresh Marketing will soon begin shipping d’Anjou pears to China under the “Trout” label, according to Marketing Director Mac Riggan.
China represents a new market for U.S. pears, a breakthrough facilitated by USA Pears/Pear Bureau Northwest. The trade agreement was announced by Kevin Moffit, president and CEO of the organization. Director of International Marketing for the Bureau Jeff Correa noted that red pears are especially well-received in Asia.
“Chinese consumers really like pears,” Riggan said. “We’ve started shipping Anjous, and I am confident this will be a great market for Red winter pears.”
Riggan said Chelan Fresh is “excited overall because this is something that could open up many new markets.” He said PBNW has provided Chinese receivers with POS materials and also has consumer samplings in the works.
“The Pear Bureau is working hard to educate retailers and importers on the proper handling and merchandising of pears,” he said.
