ATLANTA, GA – Chick-fil-A says, “Move over coleslaw. Kale and Broccolini® are in town.”
Starting January 18, the restaurant chain will be bidding farewell to its coleslaw side in favor of the latest trends in superfoods.
The new Superfood Side is made with a blend of hand-chopped kale and Broccolini, tossed in a sweet and tangy maple vinaigrette dressing, and topped with dried sour cherries and roasted nuts (walnuts, almonds, and pecans).
David Farmer, Chick-fil-A’s Vice President of Menu Strategy and Development, said that he’s thrilled to introduce an item that isn’t quite like anything you would ordinarily see at a fast food restaurant.
“Customers who have tried [the Superfood Side] rave about having an option that’s incredibly healthy where you don’t have to sacrifice great taste,” Farmer said in a press release.
The low-calorie Superfood Side was developed in conjunction with James Beard Award Nominee and Atlanta-based chef, Ford Fry of Ford Fry Restaurants.
“I really enjoyed working with the culinary team from Chick-fil-A on incorporating ingredients that are unique to the industry,” said Fry. “We know that it can be challenging to eat healthy on-the-go, so we wanted to create something that customers will love eating that’s also nutritious.”
The side will be served in 5 or 8-ounce servings, and priced starting at $2.59 for the 5 oz. and $3.79 for the 8.oz portion. It will also be offered as a substitution in any combo meal for an upcharge of 94 cents.
A Technomic report from 2014 says that 47 percent of consumers with children aged 17 and under would be more likely to visit restaurants with healthier options. With this newest menu option, Chick-fil-A hopes to cater to restaurant-goers' demands for fresh and healthy choices.
