Chilean Citrus Season is Here


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Thu. August 1st, 2013 - by Eric Anderson

<p>It’s citrus season in Chile. Sweet, and fresh navel oranges, clementines and mandarins are making summer the perfect time for citrus as plentiful supplies become available across the US.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><iframe width="500" height="281" src="//www.youtube.com/embed/bmqhVnRt4fU?rel=0" frameborder="0" allowfullscreen></iframe><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">The Chilean Citrus Committee, with the support of ProChile (Chile’s Promotional Bureau), is redoubling its North American marketing efforts to ensure retailers have the materials and support to drive Chilean citrus sales. Merchandisers stationed across the U.S. and Canada are working with retailers and wholesalers on contests and promotions to bring Chilean citrus center stage.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><iframe width="500" height="281" src="//www.youtube.com/embed/MHrEAC8XP94?rel=0" frameborder="0" allowfullscreen></iframe><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">“We’ve developed an array of new merchandising materials, including point of sale cards, nutritious recipes, and videos, all with the goal of giving consumers more reasons to put Chilean citrus in their shopping baskets,” says Karen Brux, the Chilean Fresh Fruit Association’s Managing Director for North America. “This year, in response to retail feedback, we’ve brought Chilean citrus growers to North America’s doorstep by shooting videos of them in the groves. Retailers can use these videos throughout their social media outlets to connect their customers with Chilean citrus. You really get a sense of place, passion and commitment when you see growers talking about the land and the fruit they grow for us.”</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Chile exported over 100,000 tons of citrus to the United States last year, double the amount of just three years ago. Both navels and clementines are now available and mandarins will debut in August. Supplies are expected to last through November.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.fruitsfromchile.com/citrus.php" target="_new">Chilean Citrus</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">