CMI's Cherry Bike Contest Ramps Up


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Thu. July 5th, 2012 - by Jordan Okumura-Wright

<p><strong>Wenatchee, WA</strong><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">CMI launched its Customized Cherry Bike Giveaway Contest on June 30th at retail locations across the nation. The company’s visually exciting bins and in-store signs, as well as QR codes on bags, will lead shoppers to the CMI contest page with directions on how to enter.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Consumers have been very receptive to the Facebook promotion, and CMI predicts consumer participation to rise even more rapidly now that the bikes are being promoted in stores nationide. Consumers are directed to submit a picture of their favorite summer activity that incorpoates a package of CMI cherries. Pictures can be submitted via the CMI Facebook Contest site between July 1st and August 30th. The photo with the most likes on September 1, 2012 will win a bicycle, and runner up prizes will be awarded to Most Original, Most Creative and CMI favorite.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">CMI Regional Marketing Director, Brett Burdsal, states, “As growers we look forward to sharing cherries and summer with our consumers. Now we look forward to our consumers sharing back.” Contest winners will be announced September 1st, 2012.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.cmiapples.com/" target="_new"> Columbia Marketing International</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">