Anaheim, CA
IFCO recently introduced a suite of innovative RPC solutions that provide its grocery retail partners with the company’s Fresh Market Advantage. These solutions combine the right RPC design, efficient supply chain logistics, and retail merchandising support.
The Fresh Market Advantage merchandising solutions were developed in concert with leading North American retailers and growers to ensure requirements of the supply and demand sides of the industry are met with the ultimate goal of increasing fresh produce sales for RPC users. “Utilizing packaging that protects product quality is critical to connecting with shoppers and increasing sales,” said Hillary Femal, IFCO’s Director of Strategic Market Development. “Consumers want to see beautiful, high- quality product and the information they need to make their decision. Our Fresh Market Advantage solutions are the most effective way to meet their needs.”
IFCO’s newest innovations were a natural next step in providing the company’s retail partners with effective solutions where it matters most – the fresh market. “This area is critical to success at retail, driving differentiation and profits. It sets the tone for how shoppers view the quality of the rest of the store,” said Fred Heptinstall, President and General Manager of IFCO US. “IFCO’s solutions give retailers an advantage in this vital area by delivering superior quality products, providing greater supply chain efficiencies, contributing to lower environmental impact and creating an engaging consumer shopping experience.”
Attendees at this year’s PMA were able to preview IFCO‘s Fresh Market Advantage at the company’s booth.
IFCO
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IFCO Systems Worldwide
IFCO is the leading global provider of reusable packaging options for fresh foods, serving customers in 50+ countries.…
