Crunch Pak® Launches Bag in a Bag Multi-Pack Redesign; Announces Consumer-Focused Sweepstakes


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Thu. March 9th, 2017 - by Melissa De Leon Chavez

CASHMERE, WA - The Crunch Pak® team is keeping busy, rolling out a redesign for its new Multi-packs, as well as a consumer-focused campaign for the chance at a grand prize of “free movies for one year,” valued at $525.

Tony Freytag, Senior Vice President of Sales and Marketing, Crunch Pak

“Our focus has and will continue to be about helping people incorporate healthier snacking options into their everyday life,” commented Senior Vice President Tony Freytag. “We are constantly evaluating our products to see how we can enhance them–innovation is in our DNA! So, when we identified a need for more compact packaging, we knew we had to create something to save space in the consumer’s fridge as well as shelf-space in the grocery stores.”

The Bag in a Bag, available to retailers soon, offers individual, portable plastic bags that were previously packaged in plastic clamshells. According to a press release, the new approach offers a greater overall design that will appeal to consumers and buyers alike.

“We feel confident that consumers will be eager to get their hands on our new Bag in a Bag products for multiple reasons,” Freytag said. “We are saving them time by pre-slicing their apples, making the bags portable for on-the-go snacking, and their kiddos will want to enjoy their afternoon snack with their favorite characters–it’s a win, win for everybody.”

Dedicated to providing innovative snacking products that are high-quality and meet consumer needs, the company said it was a natural transition to meet the rising demand of convenience snacking.

The Bag in a Bag offers a larger, more breathable bag for storage in places the clamshell would not have fit before. With handles for on-the-go shoppers, as well as high-resolution graphics, featuring Disney and Marvel characters, Crunch Pak said it is confident the Bag in a Bag will stand out on the shelves.

Another way Crunch Pak is looking to appeal to families is the newly-launched Movie Magic Sweepstakes.

Between March 1 and April 12, participants will be able to enter the sweepstakes for the chance to win the grand prize of free movies for one year. Participants will also have the chance to win weekly, deluxe gift baskets filled with:

  • A $25 Fandago gift card
  • Blu-ray and digital copy of a “fan favorite movie”
  • Popcorn
  • Vouchers for free Crunch Pak products and swag

Krista Jones, Director of Brand Marketing & Product Innovation, Crunch Pak

“Snacking occasions in many households are on the rise, and nearly impossible to avoid while watching movies with friends and family,” said Krista Jones, Director of Marketing. “People reach for our products while on-the-go, so why not include them as part of a delicious and healthy movie snack?”

With the support of major food influencers, including Aimee from Shugary Sweets and Jocelyn with Inside BruCrew Life, the brand expects thousands of entrants to the sweepstakes, helping Crunch Pak to continue to nurture consumer connections with recipe inspiration, new offers, and more retailer-specific content.

For more inspiration, check out Crunch Pak’s blog The Sliced Life, or follow the brand on Facebook, Instagram and Twitter.

Crunch Pak