Crushing the Fear of Soggy Cilantro: Veg Fresh Farms’ Pico de Gallo Is a Game Changer With a 14-Day Freshness Guarantee; Randy Cancellierii Comments

CORONA, CA - Veg Fresh Farms, a leader in the fresh produce industry, is excited to announce a breakthrough in its PreCut Solutions line, delivering a 14-day shelf life for its fresh Pico de Gallo. This innovation directly addresses the challenge of maintaining fresh, crisp cilantro, ensuring it never becomes soggy. Our process guarantees the cilantro stays vibrant and flavorful, transforming the consumer experience.

This extended freshness is achieved through advanced processing techniques and a partnership with Aptar for a 99.9% pathogen reduction and unparalleled food safety.

"We've invested a significant amount in R&D to solve industry challenges head-on. Our fresh Pico de Gallo mix, for example, is a breakthrough because the cilantro stays crisp and fresh," said Randy Cancellieri, Partner at Veg Fresh Farms, in the recent release. "This is a game-changer for both our retail and foodservice partners. That same commitment to quality extends across our entire line, where we've also built in the flexibility to create custom blends, allowing partners to dial in the exact flavor profile they need—a truly unique value in the market."

Veg Fresh Farms’ PreCut Solutions offers a full line of diced and sliced tomatoes, onions, bell peppers, chilis, zucchinis, as well as shredded ginger, fajita mix, and salsa. Each product is prepared with the same commitment to quality, ensuring that chefs have access to the freshest ingredients without the hassle of extensive preparation.

One of our newest PreCut offerings, whole peeled onions, eliminates a tedious and time-consuming kitchen task. This solution provides consistently sized and peeled onions, reducing labor and waste while providing a uniform, high-quality product that is ready to use the moment it’s delivered.

For a closer look at our state-of-the-art program, watch the PreCut Solutions video on our website.