Crystal Valley Foods Brings Expansive Portfolio to 2025 Global Produce & Floral Show; Katiana Valdes Details


Wed. September 24th, 2025 - by Peggy Packer

MIAMI, FL - Continuing to make a splash with its exciting new brand refresh, Crystal Valley Foods is once again emphasizing its strength as a one-stop shop with another trade show appearance. At the 2025 Global Produce & Floral Show, the supplier will showcase its entire product line for retail, foodservice, and wholesale outlets, from asparagus and value-added offerings to Asian fruits and vegetables and more.

Katiana Valdes, Marketing and Business Development Director, Crystal Valley Foods
Katiana Valdes, Marketing Director, Crystal Valley Foods

“This year, we have added a few new tropical fruits and an expanded organic asparagus program to ensure more consistent, year-round availability,” shares Katiana Valdes, Marketing Director of Crystal Valley Foods. “We offer a wide range of specialty products, which allows us to be a one-stop shop for our customers. We pride ourselves not only on the quality of our product and service but on our strong sourcing partnerships, which allow us to ensure we have consistent, year-round availability to meet demand. If we have a customer in need of a certain pack size or product, we go above and beyond to work with our partners to develop it.”

As the company takes to this year’s Global Produce & Floral Show, Crystal Valley Foods is looking forward to another exciting step in its brand refresh strategy.

“We are excited to continue rolling out our brand refresh. Following our new website last spring, our booth and promotional items will be updated with our new logo,” Katiana previews. “We are also working on a new packaging design for our entire product line, which will be revealed by the new year.”

Continuing to make a splash with its exciting new brand refresh, Crystal Valley Foods is once again emphasizing its strength as a one-stop shop
Continuing to make a splash with its exciting new brand refresh, Crystal Valley Foods is once again emphasizing its strength as a one-stop shop

Crystal Valley Foods’ refreshed new look and comprehensive portfolio will be showcased at booth #1261.

“The Global Produce & Floral Show is always a great event for us. It is a time when the entire industry can gather in one place to discuss all the important details affecting our day-to-day business,” Katiana adds. “We are able to see our vendors, customers, and peers all at once, catch up, and strengthen our relationships. It also takes place at the perfect time, allowing us to start planning for the upcoming year.

More show updates are on the way as we approach October 16, so keep clicking on AndNowUKnow!


Companies in this Story


Crystal Valley Foods

Founded in 1994, Crystal Valley Foods is a leading grower and importer of top quality produce from Central and South…