PASADENA, CA - The wait is over, fan-favorite Cuties' California season has returned with plans to go through April. The brand is launching a multimedia campaign with iHeartMedia, 100 Days of Sunshine, to celebrate the arrival of its sunshine-tasting fruits.
“We grow this sweet little seedless fruit in sunny California and present it into the world during the winter season, a time when people are craving a little extra cheer,” said Howard Nager, Vice President of Marketing and Business Development Cuties grower and shipper, Sun Pacific, in a recent press release. “With 100 Days of Sunshine, we’re leveraging our unique timing in the marketplace and celebrating the happiness we bring to families across the country.”
With attention focused on parents who are toting kids all over town, Cuties’ launch with iHeartMedia’s national radio, outdoor, digital, and social networks will bring the 100 Days of Sunshine campaign to life. Coast-to-coast, parents will be able to tune into the popular iHeartRadio personalities Mario Lopez, Ryan Seacrest and Bobby Bones as they fill everyone in on the on-air and online campaigns. The celebrities will gab about their own parents and kids and then relate the sweet stories to the contests and giveaways they will be hosting.
“This year’s campaign engages our target audience across multiple touchpoints. We’re leveraging well-known influencers like Mario Lopez and Ryan Seacrest to engage our customers, and amplifying that partnerships through targeted digital ads and social posts that drive awareness, engagement and advocacy throughout the campaign,” said Nager.
A cornerstone of the campaign is iHeartRadio’s Jingle Ball holiday concert tour, which will be making 12 stops across the country and featuring 40 popular musicians, such as Ed Sheeran and Taylor Swift. Customers will be exposed customized stadium signage and jumbotron-size Cuties ads at these events.
Cuties and iHeart are launching a new contest, “Cuties Correspondent,” where Seacrest and Lopez will be inviting parents to submit videos on Facebook of their kids as they adorably explain what the term “kindness” means to them. This call for submissions shows Cuties sure knows how to tap into cuteness! Of all the videos submitted, one child will be selected to interview celebrities and artists on December 17th’s Jingle Ball red carpet in Miami, Florida. Live broadcasts at Cuties’ retail partners will be showcased and ticket raids will be hosted along the tour via local iHeart radio stations.
Sweet and family-friendly activities will be shared on Cuties’ Facebook and Instagram, as well as www.CutiesCitrus.com, so make sure to check them out! To top it all off, the brand has partnered with health, food, family, and lifestyle influencers across the country to cater to their audiences with custom activities and recipes. The campaign, which started yesterdy, November 1st, will run for 100 days. Make sure you follow along on their journey!
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