Daily Drills and Driscoll’s® Launch “Picked Fresh Daily,” a Farm-Inspired Fashion Capsule; Bridget Chambers and Cameron Mark Comment

LOS ANGELES, CA - Daily Drills launched a limited-edition collection created in partnership with Driscoll's®, the California-headquartered berry company founded more than 100 years ago. Debuting ahead of peak berry season in May, and in celebration of National Strawberry Month, the collection offers a timely tribute to Driscoll’s strawberry legacy. Available exclusively at ShopDailyDrills.com, the collection channels Driscoll’s berry colors and farm heritage into thoughtfully designed apparel.

From the sun-soaked fields of California’s Pajaro Valley, where Driscoll’s story began, to sun-chasing LA streets, where Daily Drills was born, the two brands are united by a shared love -- joy in the everyday, ordinary moments. What began in 1904 as a pursuit of the perfect berry rooted in care and quality has grown into a global symbol of simple pleasures; just as Daily Drills has reimagined modern style by turning comfort and confidence into a daily ritual. Both brands were built on the belief that the little things – whether it’s the sweetness of a perfectly ripe berry or the ease of your favorite outfit – can transform routines into moments worth savoring. And this collaboration celebrates that spirit: playful, vibrant, and designed to bring a little more delight to your day.

Fashion and food have been colliding for years, but the farm is becoming fashion's newest reference point. From “farmcore” trends on social media to a renewed interest in heritage brands, agriculture-inspired aesthetics are having a cultural moment, and few products embody the look and feel as naturally as berries.

The Daily Drills x Driscoll’s collection is built from a palette inspired by Driscoll’s berries, brand essence, and heritage. Together, the collection reinforces Driscoll's legacy as one of the longest-standing berry companies and the global leader in fresh strawberries, blueberries, raspberries, and blackberries.

The collection includes:

• Heritage Crewneck, Tee and Tote featuring fresh strawberries in Driscoll's iconic yellow berry basket with the founding year 1953 to honor the establishment of Driscoll's Strawberry Associates, Inc.,
• A signature barn jacket inspired by California farm workwear,
• Six bestselling sweat sets in berry-inspired color palette,
• Activewear including shorts, sports bras and tees with gingham accents, and
• Thermal lounge sets and everyday basics.

All items are also donned with co-branded hangtags combining Daily Drills branding with Driscoll's heritage elements.

“We’re so excited to partner with Driscoll’s to bring farm heritage into fashion. There’s something about a California summer - the ease, the blue skies, the fresh fruit - that feels instantly nostalgic. And when it comes to berries, Driscoll’s is always the first name that comes to mind, making this collaboration feel like a natural way to celebrate the season,” said Bridget Chambers, Daily Drills, in the recent release. “Shooting on one of the brand’s strawberry farms felt like stepping into the mood that we wanted to set. The sunshine, open air, and endless greenery created a setting that was both grounded and vibrant; the exact energy we wanted to capture and carry through the collection.”

Daily Drills has built its reputation on limited, drop-driven releases that often sell out quickly, supported by a loyal community of fans. The Daily Drills x Driscoll’s collection is designed with that same energy, translating a century-old berry brand into a fashion capsule shaped by color, seasonality and cultural relevance.

“We are thrilled to be teaming up with Daily Drills on this collection to celebrate the everyday joy that is found in the simple moments, whether it is biting into a sweet berry or a wardrobe where comfort meets confidence,” said Cameron Mark, Driscoll’s. “Through this collection, Driscoll’s is able to show up in a fresh, unique way through fashion, while honoring the brand’s heritage in a culturally relevant, contemporary context beyond the grocery aisle."

Campaign imagery was photographed by Daily Drills on a strawberry field in Oxnard, California, where Driscoll's berries are grown. The setting grounds the collection in a real agricultural environment, authentically connecting the clothing to the land, the season that inspired it, and rooting the collection in the strawberry, the berry where it all began for Driscoll’s.

Limited quantities of the Daily Drills x Driscoll’s collection will be available on ShopDailyDrills.com for MSRP ranging from $55.00 to $130.00. To learn more about the collaboration visit www.shopdailydrills.com or follow @dailydrills and @driscollsberry on Instagram.