CALIFORNIA - The inaugural Produce Packaging Seminar is almost here, and seats are going fast. Moxxy Marketing’s Terry Feinberg recently took the time to update me on what attendees can expect as slots fill up and the premier day in Salinas approaches.
“Salinas will be our first and our biggest audience,” Terry tells me of the seminar launch, adding that while spots are still available they are limited. And because lunch is included, those who want to join in too late “may go hungry,” he laughed.
Beyond the complexities presented in the produce aisle, legal sponsors of the seminar will be discussing real lawsuits and defense scenarios they have addressed for clients when it comes to protecting intellectual property and complying with complex labeling regulations.
“Those attending will hear about lawsuits that have been filed, how those clients were protected, and what should be looked at to protect intellectual property while still in compliance with all the regulations that are out there,” Terry comments. “Everybody will walk away with a lot of good information, real-world examples and resources for their own products and businesses.”
As for what you could be in for as you learn about navigating the complex waters of produce packaging, Terry said that the Moxxy team will be showing many examples of packages done best.
“From a design standpoint, you’ll be seeing a lot of images as we show solutions to the challenges packaging confronts in the real world,” Terry explains, emphasizing that this will go beyond the usual ‘mock-up’ approach. “This will give the context of how these brand approaches will stand out amongst competitive products, but also when the curious consumer is introduced.”
This, he tells me, is a factor not often addressed when it comes to presenting the package. “The grocery aisle is rarely as pristine as we would hope. Competitor products abound. Consumers pick packages up and turn them over. The best designs anticipate these challenges,” Terry adds.
As we previously reported, the team bringing this event together includes Western Growers, Dickenson, Peatman & Fogarty, Garlock Printing & Converting, and Downey Brand, LLP.
With all this and much more in store, be sure to book your seat while you still can. The lineup of stops include:
- Salinas, CA – Wednesday, May 31, 2017, from, 9:30 a.m. - 3 p.m.
- Visalia, CA – Wednesday, June 7, 2017, from 9:30 a.m. - 3 p.m.
- Sacramento, CA – Tuesday June 20, 2017, from 9:30 a.m. - 3 p.m.
Attendance is free, with a limit of about 75 per session. Click here for more details and registration.
Moxxy Marketing Western Growers Dickenson Peatman & Fogarty Garlock Printing & Converting Downey Brand, LLP
