<p>From avocados and chips to beer and limes, cross-merchandizing has proven to be an effective strategy in driving impulse buys and moving more produce. Retailers are increasingly using creative pairings to increase overall sales.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Last week, I was struck by an example while shopping in Save Mart. Always inspired by innovative ideas that help sell more produce (a win for all parties involved), I knew this was something I had to share.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><img src="https://cdn.andnowuknow.com/legacyWriterImages/cross-merchandising body image.jpg" alt="Cropped Images June 14th 2013" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">In this case, Del Monte bananas are displayed in the cereal aisle. These seemingly disparate products from different departments have one unifying connection, however: breakfast. Thus, it makes perfect sense for the consumer to pick up a bunch of bananas with their Corn Flakes.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">In an effort to share and appreciate creative produce cross-merchandising, AndNowUKnow challenges readers to send in images of examples they encounter in their local grocery retailers. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
