From avocados and chips to beer and limes, cross-merchandizing has proven to be an effective strategy in driving impulse buys and moving more produce. Retailers are increasingly using creative pairings to increase overall sales.
Last week, I was struck by an example while shopping in Save Mart. Always inspired by innovative ideas that help sell more produce (a win for all parties involved), I knew this was something I had to share.
In this case, Del Monte bananas are displayed in the cereal aisle. These seemingly disparate products from different departments have one unifying connection, however: breakfast. Thus, it makes perfect sense for the consumer to pick up a bunch of bananas with their Corn Flakes.
In an effort to share and appreciate creative produce cross-merchandising, AndNowUKnow challenges readers to send in images of examples they encounter in their local grocery retailers.
