NOGALES, AZ - Strategic partnerships that lead to incremental category growth and increased basket pull? That’s what Divine Flavor is all about. Showcasing its responsible sourcing and considerable portfolio at the upcoming Southern Exposure, the company looks forward to strengthening and expanding partnerships with retail and wholesale channels.
“Divine Flavor views this event as a strategic convening point to sit down with current customers and prospective partners to align on seasonal plans, promotional calendars, and category-specific growth initiatives,” Clarisa Batiz, Organic Veg Category Manager, shared with me. “At the show, we’ll discuss production timelines and logistics for bell and mini peppers, tomatoes, cucumbers, and our flagship table grapes, and identify near-term opportunities for the current Sonora/Sinaloa season, as well as mid‑term shelf and assortment strategies.”
With the objective of translating these conversations into concrete plans, such as coordinated promotions or improved merchandising support, Divine Flavor wants to strengthen category penetration and deliver a consistent, premium experience to its retail partners and the consumers they support.
“Consistency of supply and quality is central to Divine Flavor’s value proposition, and SEPC gives us a platform to reinforce that commitment with our retail partners,” Clarisa continued. “We’re investing in strengthening our year‑round supply across all commodities through integrated sourcing strategies, closer grower partnerships, and expanded regional coverage. That includes coordinating season transitions across growing regions to reduce gaps, optimizing cold‑chain and logistics to preserve flavor and shelf-life, and leveraging our organic and socially responsible practices to meet retailer standards and consumer expectations.”
In fact, by improving predictability, Divine Flavor helps its customers better plan assortments and promotions with confidence, reduce out‑of‑stocks, and maintain the fresh, high‑flavor standards shoppers expect.
“SEPC is an ideal venue for the type of substantive, forward‑looking conversations that lead to measurable results. The timing of the show aligns with the Sonora/Sinaloa season rollout, making it a natural moment to coordinate promotional activity, sampling programs, and merchandising support that can be executed immediately,” Clarisa concluded. “Beyond short‑term promotions, we’ll use the event to explore collaborative initiatives—such as exclusive variety launches, co‑branded marketing support, sustainability storytelling, and category development programs—that build long‑term loyalty with retailers and consumers.”
As you prepare your show floor plans, be sure to mark off booth #400 to hear more from the team at Divine Flavor.
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Divine Flavor
Divine Flavor is a fresh produce distribution company, owned by the growers, with the sole purpose of bringing the fruit…
