Dole Announces New Social Media Activations Inspired by Frozen 2
- by Jordan Okumura
CHARLOTTE, NC - Frozen 2 hit theaters last Friday, whipping up a frenzy of excitement among dedicated fans. To celebrate, Dole launched two new ways for fruit and veggie enthusiasts to herald the return of Elsa, Anna, and Olaf. The social media activations allow Dole and Disney fans to customize a Frozen 2-inspired experience, all part of Dole’s three-month healthy-lifestyle collaboration with the long-awaited film.
According to a press release, these social media activations comprise of:
- Dole’s Make a Friend for Olaf - Dole is encouraging healthy food lovers of all ages to construct a companion for the famous snowman using their favorite DOLE® fruits and vegetables. From DOLE® Pineapples and Bananas to Carrots, Blueberries, and Celery, the fresh produce possibilities are endless. Social media users can post their creations on Dole’s Facebook page, or share them on Instagram and Twitter with the hashtag #FriendforOlaf. Selected fan-submitted video and photo posts will be shared across Dole’s social pages.
- DOLE® Pineapple Holiday Gift Tags Inspired by Disney’s Frozen 2 - Dole makes healthy gift-giving easy with an exclusive set of DOLE® Pineapple gift tags celebrating Disney’s Frozen 2. Pineapple fans can download one of six collectible gift tags featuring Elsa, Anna, Olaf, Kristoff, and Sven from www.dole.com/Disney and then add a bow and their own personalized message to create a unique gift for Christmas, the holiday season, and a healthy New Year.
The social offerings are part of Dole’s “Powering the Hero Within,” which offers parents and others a flurry of activities to encourage their kids and families toward healthy living and meals rich in fresh fruits and vegetables. This latest Dole initiative celebrating Disney’s Frozen 2 is part of a multiyear nutritional alliance with The Walt Disney Company.
In addition, Dole is using a host of expanded tactics to distribute its new recipes including print and digital placements, how-to recipe videos, and social enhancements. Other campaign elements include a dedicated campaign web page, digital banner ads, and a storm of social media posts. The fresh produce leader is also partnering with top-tier family, health, and fitness bloggers and social media influencers to host Disney’s Frozen 2-themed contests, recipe-development initiatives, and other programs.
Now through January 2020, shoppers will find images of Anna, Elsa, Olaf, Sven, and Kristoff on millions of DOLE® Bananas and Pineapples at supermarkets throughout the U.S. and Canada. Disney and Dole fans can participate in the DOLE® Banana Sticker Peel and Play Game by downloading the official activity sheet on www.dole.com/Disney and collecting the entire blizzard of 20 Disney’s Frozen 2-inspired stickers.
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