Dole Fresh Vegetables/Bud Antle Targets Salad-Loving Fall Tailgaters with Money-Saving Instacart Offer; David Austin Comments

MONTEREY, CA - Just in time for tailgating season, Dole Fresh Vegetables/Bud Antle, manufacturer of DOLE®-branded packaged salads, has teamed with Instacart to offer winning savings on many of its most popular fall-friendly DOLE® Salad Kits.

Salad-loving Instacart shoppers can save $1 for every $8 they spend on such pregame favorites as DOLE® Classic and Ultimate Caesar Kits and the company’s Chipotle & Cheddar, Crunchy Taco, and Sunflower Crunch Chopped Kits.

David Austin, vice president of marketing and innovation at Dole Fresh Vegetables/Bud Antle, shared in a recent release that the real MVP of the season is the new DOLE® Chopped Smashed Burger Style Salad Kit, designed to bring the bold, satisfying flavors of a backyard burger straight to the fall tailgate or picnic without the bun or patty. “We created the Smashed Burger Style Kit for fans who want that big burger flavor in a fresh, modern way,” said Austin. “It’s the ultimate tailgate hack—no grill required.”

The new Smashed Burger Style kit is stacked with DOLE® Romaine Lettuce, Green and Red Cabbage, Carrots, thick-cut cheddar cheese, crispy onions, fried pickles, brioche croutons, and a rich, creamy “secret sauce” dressing that delivers a nostalgic punch with every bite. Whether topped with protein and served as a main dish or a hearty side, it can elevate any game-day spread.

Dole Fresh Vegetables introduced its first packaged salad in 1993. The company’s salad business, now part of Bud Antle, LLC, was instrumental in the launch and growth of new salad varieties, such as its DOLE® Chopped Salad Kits line, and the overall salad segment.

The company recently completed a bold new packaging refresh of its DOLE® Salad Kit line to make it easier for salad lovers to choose, shop, and enjoy their favorite all-inclusive salad experiences. The new look includes compelling new colors, photography, ingredient iconography, and callouts, and represents an intentional nod to the growing number of Millennial and Gen Z shoppers buying packaged salads for the first time.

The refresh was unveiled in August on the company’s 31 Chopped, Premium, and Classic salad kits at supermarkets throughout North America.

Dole Instacart Offer

Under Dole Fresh Vegetables/Bud Antle’s Instacart promotion, for every $8 that Instacart shoppers spend on participating DOLE® Salads, they will save $1.

The offer is available on any DOLE® Salad Blend or Kit on the DOLE® Salads Instacart page, while supplies last. For full promotion details, go here.