DOLE Promotes A Great Salad'tude


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Sun. August 26th, 2012 - by Jordan Okumura-Wright

<p>DOLE Salads is promoting its Salad'tude as school has gotten back into session and the Summer winds down. Not only is DOLE asking consumers to get their Salad'tude on and share salad party tips and pics on the company's Facebook page, but the company is also giving a little back with tips of its own to settle consumers into the back to school season. DOLE is featuring its Celebrate Salad platform on the company's Facebook page providing resources that range from creative book club ideas to salad movie nights.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> In the Back-to-School book club section, DOLE materials suggest that consumers can turn their book clubs into a salad eating social, "Asia, Australia and Italy are ripe settings for novels. Gather salad ingredients that reflect exotic locations and travel themes in the books you choose, such as kiwis and cherries, pineapples, lychee and lemons." With the right Salad'tude. A book club meeting becomes an exclusive salad party.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Facebook promotional materials also give ideas on how to kick a traditional barbecue up a notch with its Sunset Saladistas section. DOLE suggests, "Summertime is coming to a close. Soak up the last few rays of sun with a fun outdoor salad party. Invite your friends to bring their favorite end-of-summer ingredients." The page suggests staying cool and hydrated with citrus fruit and melon additions to salads that include watermelon, cantaloupe, grapefruit and blood oranges.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Grill Around the World offers a unique outlook on the salad creations. Materials suggest setting up a salad buffet with exotic ingredients that represent different cultures from across the globe. Hearts of palm, kumquats, currants, watercress, tomatillos, Manchego and Stilton cheeses can add an original taste to any salad as well as meat rubbed and grilled with ethnic flavors and spices like cumin, harissa and chipotle,<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">More information on celebrating salads can be found on the company's Facebook page.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.facebook.com/DOLESaladGuide/app_387403681272903 " target="_new"> DOLE Salads </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">