Domex Superfresh Growers Launches “Share Your Perfect Pear” Social Sweepstakes
- by Andrew McDaniel
YAKIMA, WA – Domex Superfresh Growers® has launched a new social media and in-store promotion called “Share Your Perfect Pear” sweepstakes, designed to connect retailers with consumers.
“Consumer focused marketing programs like our ‘Share Your Perfect Pear’ sweepstakes paired with proven category business intelligence is one of the many tools we offer to our retail partners to help them prepare for the changing demands of the modern marketplace,” said Howard Nager, Vice President of Marketing, Domex Superfresh Growers.
According to a press release, Domex will offer retailers a suite of in-store and online partnership opportunities including ready-to-post social content, turn-key POS materials and co-branded #EatPears Twitter parties.
“While we know consumers love to eat our pears fresh out-of-hand, they also consume pears with cheese, wine, chocolate and as part of charcuterie plates. We designed our promotion artwork to reinforce these “pairing” trends and recommend that our retail partners cross promote pears with these items as part of their holiday displays,” Howard added.
The “Share Your Perfect Pear” sweepstakes uses Domex’s #EatPears hashtag and the company’s Twitter, Facebook, Instagram and Pinterest social properties to help consumers connect to pear recipes, new usage ideas and messages about health and wellness.
A Grand Prize winner will win $1,000, one First Prize winner will win $500 and one Second Prize winner will win $250. The sweepstakes starts November 1, 2014 and ends December 31, 2014.
To enter, consumers have to upload an original photo to Twitter, Facebook, Instagram or Pinterest that shows off their favorite pear recipe or usage idea. The image caption also has to include the hashtag #EatPears and tag @Superfreshgrowers.