WATSONVILLE, CA – The holidays are sweeter when you #BerryTogether! In a season traditionally characterized by a scarcity of vibrant, flavorful fruit, Driscoll’s is changing the landscape for consumer fresh food options during the fall and winter holiday period by offering an abundant supply of sweet, delicious raspberries and blackberries. With increased availability of Driscoll’s raspberries and blackberries this year, consumers have a bounty of possibilities to add a little extra joy to their holiday entertaining.
“Our brand promise of ‘Only the Finest Berries’ is only meaningful as long as our berries are the most delicious. Driscoll’s raspberry offering is 100% proprietary varieties, which allows us to bring consistently great tasting berries to the market,” said Diane Scalisi, Raspberry Product Marketer, in a press release. “The late fall represents the second peak production period for Driscoll’s conventional and organic raspberries, which are sourced throughout the holiday season from independent growers in coastal southern California and high elevation growing regions in central Mexico.”
In a continuation of Driscoll’s #BerryTogether campaign announced earlier this year, which celebrates the joy of coming together over berries, Driscoll’s has teamed up with food bloggers and foodie communities to explore fresh new ways to include raspberries and blackberries in your holiday spread. The new, shareworthy recipes include a new Raspberry Habanero Relish to spice up the Thanksgiving feast, a Raspberry and Beet Chevre spread, a Cranberry, Raspberry, and Maple Sauce, Blackberry Hot Toddy, and a Quick-and-Easy Blackberry Cobbler. For the full collection of berry inspired holiday recipes, check out driscolls.com.
“Similar to raspberries, blackberries also experience one of the highest volume periods during the holiday timeframe which presents a unique opportunity for retailers and their shoppers,” said Annie Duner, Blackberry Product Marketer. “Driscoll’s proprietary blackberry varieties are leading the category with unrivaled flavor. Their fresh, delicious, and velvety flavor profile complement a wide range of dishes but especially enhance sweet and spicy holiday favorites. We are seeing more and more consumers incorporate blackberries into their holiday menus.”
And the fun doesn’t stop there! Driscoll’s wants to see how you #BerryTogether this holiday season by announcing its #BerryTogether holidays sweepstakes. To enter, post a photo of you and your loved ones celebrating with Driscoll’s berries this season on either Instagram or Twitter, and use the hashtags #BerryTogether and #Sweepstakes. One grand-prize winner will receive a KitchenAid mixer, berries for a year, and a baking set, and three first place winners will receive a prize of berries for a year. View the #BerryTogether photo gallery and official rules on driscolls.com for more information and inspiration.
Whether you spend your time trying Driscoll's new recipes or snacking on the delicious berries while taking your #BerryTogether photo, don’t forget to bring your friends and family together this holiday season with Driscoll’s raspberries and blackberries.
For more news like this, keep checking back with AndNowUKnow.
