Duda Farm Fresh Foods Harnesses Back-to-School Demand With Fresh-Cut Celery Packs; Nichole Towell Shares
OXNARD, CA - Akin to pencils, notebooks, and backpacks, fresh produce is a vital asset when it comes to the back-to-school season. The school day creates a need for healthy and convenient snacking options that appeal to younger consumers, and Duda Farm Fresh Foods is meeting that need in full. With a variety of fresh-cut celery pack sizes to offer, the supplier is armed and ready to fulfill the demands of the back-to-school rush.
“These fresh-cut packs are ideal for busy parents and kids who are getting back into the swing of things with school and after-school activities,” says Nichole Towell, Senior Director of Marketing and Packaging Procurement. “By removing the need to wash and cut the celery into snackable sizes, Dandy is giving parents a break with meal and snack prep to ensure the kids are on time to baseball practice and are happily fed!”
With such a surefire sales driver at hand, I had to ask Nichole how retailers can further maximize opportunities for the celery category.
“One of the best ways to cross-promote these snackable fresh-cut celery snacks is by placing single-serve dipping options directly in the produce section. To take it a step further, you can include coupons and other incentives for pairing and purchasing products together,” Nichole advises.
I’m thinking robust celery pack displays complemented by jars of peanut butter or, my personal favorite, homestyle ranch. Whichever direction you choose to take it, the merchandising opportunities for this product know no bounds, especially amidst the back-to-school frenzy.
Keep reading AndNowUKnow for more seasonal strategies and product spotlights.