MONTREAL, QC - Are you red carpet ready? Equifruit is bringing a high level of glitz and glam to the 2024 Organic Produce Summit as it looks to generate an exciting new trade show experience.
"Our presence at the Organic Produce Summit is not just about making a splash—it's about making a statement," says Kim Chackal, Director of Sales and Marketing at Equifruit. "We’re importing Fairtrade bananas to produce aisles everywhere, and we refuse to be ignored. This year's summit experience will highlight our mission to make Fairtrade as appetizing and loved as pop culture."
The trailblazing banana brand is infusing the world of produce with high fashion, seeking to engage show attendees in a deeper conversation about the importance of ethical consumerism.
As a press release explained, Equifruit's booth #318 promises to be a haven for those who appreciate the finer things in life, with a cheeky nod to the world of haute couture and an unwavering commitment to the well-being of banana farmers.
A glamorous setup will serve as a backdrop for meaningful interactions with industry leaders, leading to increased opportunities in a staple produce category.
Be sure to hit hair and makeup and head straight to the red carpet at this year’s OPS!
For more insights in the lead-up to the show, stick around.
