Equifruit Launches Consumer-Tested Banana Bands Through Retro Arcade Battle at IFPA 2026

MONTREAL, QC - Equifruit, North America's market leader in Fairtrade-certified bananas, has done its research, and it came out swinging. The company partnered with Execulytics to test new banana band messaging with more than 1,500 shoppers across Canada and the U.S. Equifruit is ready to share the result at this year's IFPA Global Produce & Floral Show (October 15-17, Orlando).

And because Equifruit has never once shipped a good idea quietly, the company built a video game around it. Obviously. Say hello to Endcaps of Destiny 2: Rise of the Banana Bands: a two-player retro arcade brawl where challengers (read: come to play at IFPA) fight against the produce aisle's greatest enemy: the Cheap Banana.

So, join the Banana Badasses at IFPA's booth #4083, where Endcaps of Destiny 2 turns research into a playable challenge. Only one walks away the champion, crowned with a prize so ridiculously glorious it's currently classified. All we'll say: it's bigger than a banana, and it's worthy of a true Banana Badass.

October is Fairtrade Month, the global celebration of the farmers and workers behind every Fairtrade product and the industry's collective fight for a fairer supply chain. Equifruit remains the undisputed leader of the Fairtrade banana category in North America, landing on The Globe and Mail's Canada's Top Growing Companies list for the fifth-year running.

Banana Badass mode is live. Booth #4083. The leaderboard awaits you. You in?

Find out why Equifruit is The Only Banana You Should Buy™.