MONTREAL, QC - Equifruit, North America’s market leader in Fairtrade-certified bananas, is serving up wellness at this year’s IFPA Global Show (October 16-18, Anaheim). Inspired by your favourite cult wellness brands, Equifruit is coming to California with a clear message: if we’re ready to drop serious cash on health-enhancing products like collagen water, protein powders and vitamin supplements, what’s stopping us from paying just a little more for bananas that do real good for people and the planet?
Stop by booth #3568, where Equifruit will be serving up delicious wellness beverages to fuel your day and get you fired up about fair pay for banana farmers. Then flex your morals and your macros at Equifruit’s fitness challenge in the IFPA Block Party area, where prizes await the boldest Banana Badasses.
“We’re not poking fun at wellness culture; we’re using it as a mirror,” says Jennie Coleman, President and Co-owner of Equifruit. “Switching to Equifruit Fairtrade bananas costs just $5 more for a whole year. We want to make people aware that for the same price as their $5 protein bar, they could buy Fairtrade bananas that support better incomes and working conditions.”
This October is also Fairtrade Month, a global celebration of the farmers and workers behind Fairtrade products, and retailers’ and brands’ collective work towards a more equitable world.
According to a press release, Equifruit continues to lead the market for Fairtrade bananas in North America, earning a spot on The Globe and Mail’s prestigious Canada’s top growing companies list for the fourth year running. Celebrate Fairtrade Month with the Equifruit team at IFPA and join the quest for Global Fairtrade Banana Domination.
Find out why Equifruit is The Only Banana You Should Buy™.
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Equifruit
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