Execulytics' Quick Service Research (QSR) Solution Delivers Consumer Data for Strategic Marketing; Kim Chackal, Madison Hopper, and Mike Mauti Discuss

TORONTO, CANADA - Capturing consumer attention is challenging, to say the least. Understanding what actually captures it is where Execulytics comes in. For example, how often do you think shoppers look at the thin strip connecting a bunch of bananas? If the band is generic, probably not very often. But wrap those bananas in an exciting and informative band, and the real question becomes whether that effort earns a second look. That is exactly the kind of question Execulytics answers through its Quick Service Research (QSR) service, and it is the question Equifruit brought to them.

Equifruit specializes in consumer marketing, in reaching out to shoppers and explaining the value proposition behind its bananas. But with good marketing comes a plethora of choices. Rather than guessing at the right band for its bananas, the company wanted its decision grounded in what shoppers actually respond to.

"To achieve ‘Global Fairtrade Banana Domination,’ we need the banana shopper to come along for the ride. It is up to us to make that ride worthwhile, and QSR just gave us the roadmap,” shared Kim Chackal, Equifruit’s Co-Owner and Vice President of Sales and Marketing.

Equifruit placed a series of bands, each carrying a distinct message, in front of a representative sample of 1,500 shoppers across the U.S. and Canada and asked one simple question: Which one? The result was a set of rich insights that pointed them in the right direction.

"Equifruit is on a mission to build the most effective banana packaging on the planet, and Execulytics is helping us get there,” added Madison Hopper, Equifruit’s Creative Content Manager.

As Mike Mauti, Managing Partner for Execulytics, shared, Equifruit has something special on its hands.

"Equifruit's problem is a good one to have: too much positive to fit on one band,” he said. “But a banana label only gives you so much room. The skill isn't telling the whole story; it's knowing which story consumers actually want to hear."

By combining tailored survey design with rapid deployment across Canada, the U.S., and global markets, QSR provides clear, actionable feedback in as little as two weeks, enabling companies like Equifruit to act as soon as possible.