FirstFruits Marketing of Washington is winding down its fourth annual Take a Bite Out of Hunger™ program at select retailers touting a collective donation of 200,000 pounds of apples to local food banks, according to a press release. For the program in total, this brings just under 1,000,000 pounds of apples to the campaign over the four seasons since it kicked off. 
“We appreciate the continuous support and dedication from our retail partners,” said Keith Mathews, CEO of FirstFruits Marketing of Washington. “Their participation in the Take a Bite Out of Hunger program has helped us raise awareness of the larger issue of hunger and together, we hope to find a solution to food insecurity in the United States.”
The Take a Bite Out of Hunger™ program offered retailers full merchandising support with campaign-themed polybags and merchandisers, point of sale cards and ad slicks. This year’s participating retailers included Ahold, A&P, Grocery Outlet, Harveys, Dave’s Marketplace and United Supermarkets, with support from C&S Wholesale Grocers. The campaign will conclude with a local press release to cover the food bank donations in each retailer’s market.
FirstFruits Marketing created Take a Bite Out of Hunger™ to help feed the underserved while bringing attention to the problem of food insecurity in the United States.
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FirstFruits
FirstFruits Marketing is dedicated to growing the highest quality apples and cherries in the industry. We grow over 10…
