FirstFruits Marketing Campaign Totals 1 Million Pounds of Apples

<p>FirstFruits Marketing of Washington is winding down its fourth annual Take a Bite Out of Hunger™ program at select retailers touting a collective donation of 200,000 pounds of apples to local food banks, according to a press release. For the program in total, this brings just under 1,000,000 pounds of apples to the campaign over the four seasons since it kicked off. <img src="https://cdn.andnowuknow.com/legacyWriterImages/first_page_032414.jpg" alt="Cropped images 032414" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“We appreciate the continuous support and dedication from our retail partners,” said Keith Mathews, CEO of FirstFruits Marketing of Washington. “Their participation in the Take a Bite Out of Hunger program has helped us raise awareness of the larger issue of hunger and together, we hope to find a solution to food insecurity in the United States.”</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>The Take a Bite Out of Hunger™ program offered retailers full merchandising support with campaign-themed polybags and merchandisers, point of sale cards and ad slicks. This year’s participating retailers included Ahold, A&amp;P, Grocery Outlet, Harveys, Dave’s Marketplace and United Supermarkets, with support from C&amp;S Wholesale Grocers. The campaign will conclude with a local press release to cover the food bank donations in each retailer’s market.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">FirstFruits Marketing created Take a Bite Out of Hunger™ to help feed the underserved while bringing attention to the problem of food insecurity in the United States. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.firstfruits.com" target="_new"> FirstFruits Marketing </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">