FirstFruits Marketing Launches 2013 Opal Apple Campaign

Yakima, Wa-

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By ANUK Staff

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1.17.13

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Marketers of the widely acclaimed Opal® apple, FirstFruits Marketing, recently launched its campaign for the New Year with a new website, in-store POS, and the announcement of a new charity initiative.

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To promote consumer awareness of the brand, FirstFruits released new in-store POS, including signage, new merchandisers, and cartons that highlight Opal’s modern and vibrant logo. Select retailers in cities across the U.S. will host consumer events and demos and their new website www.opalapples.com, will launch on Jan 21. featuring information on retail availability, the apple itself, and the giving-back initiative.

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FirstFruits is currently calling for applications from nonprofit organizations to benefit form 2013 sales of the Opal as part of the “Youth Make a Difference” Initiative, designed to provide financial support to worthy charities led by youth ages 6 to 25. Non-profits and school-based entities can apply for funding up to $50,000 at opalapples.com from Feb 1. To March 31.

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The Washington-grown apple funded the expansion of Katie’s Krops gardens across the country in 2012 gaining consumer favor with its distinct crunchy texture, and sweet, tangy flavor. Unlikely to brown after slicing, the oxidation-resistant apple is a favorite among moms and kids. So much so that retailers sell out of the apple every year.

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“The taste, texture and color of the apple have made it an immediate favorite. And, once our customers understand that not only are they purchasing a great product but supporting a worthy cause, the apple sells itself,” said Kevin Hurley, Manager of Merchandising Produce/Floral, Sweetbay Supermarket.

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First Fruits

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OpalApples.com Coming Soon

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