FirstFruits' New Marketing Manager


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Thu. January 24th, 2013

Yakima, WA -



By ANUK Staff

1.23.13


Washington-based FirstFruits recently announced Jeff Schroeder as the new Marketing Manager. His responsibilities will revolve around bolstering marketing efforts in their Yakima office.



Schroeder’s 32 year career in the industry includes experience in retail and wholesale at Western Family Foods, Inc. and Fred Meyer/Kroger, Inc.

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“We are very pleased to welcome Jeff to our team, his years of experience in the produce industry are a valuable asset and he has a great understanding of retail produce and operations procurement,” said Keith Mathews, CEO of FirstFruits Marketing of Washington.

Schroeder’s most recent position, Produce Consortium Director of Western Family Foods, Inc., put him in regular contact with produce directors and buyers for produce wholesalers across the nation. Working his way up from a retail clerk to various buying positions at Fred Meyer, 25+ years of his experience stem from his time at the retailer.

“I am honored and excited to work for FirstFruits Marketing,” said Schroeder. “Not only is FFM a growing company that is well-positioned in the marketplace, its mission work for the under-served is very inspiring. It really motivates me to work hard for this cause.”

Congrats to Jeff!

FirstFruits Marketing



Companies in this Story


FirstFruits

FirstFruits Marketing is dedicated to growing the highest quality apples and cherries in the industry. We grow over 10…