<p><strong>Salisbury, NC </strong><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Food Lion has launched the third installment of its new brand strategy. As of July 18, Food Lion will have more than 700 locations operating under its new operating strategy that emphasizes shopping convenience and savings. To commemorate the launch, Food Lion is holding a grand re-opening celebration at 269 Food Lion stores, awarding the first 50 customers from each location a free bag of groceries from Wednesday through Saturday.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">To support their new strategy, Food Lion hired 800 new associates and lowered the prices on over 6,000 products. Responding to the customer feedback, Food lion changed its cardboard displays so they act as an incentive rather than an obstacle for the shoppers. The company also plans to donate $30,000 of food products to charities.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Because the previous two phases increased sales and transactions for the company, Food Lion is optimistic for this third phase. “It’s the flywheel for improving our business over time,” says Cathy Green Burns, President of Food Lion. “It positions the company for future success.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.foodlion.com/" target="_new"> Food Lion</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
