SALINAS, CA - Haven’t you heard of BroccoLeaf™ yet?
If not, you’re about to. According to Foxy Fresh Produce, what is rapidly becoming known as the new “it” superfood is becoming increasingly recognized on restaurant and juice menus.
“As we continue to grow BroccoLeaf sales at retail, there has been steady movement from restaurants looking to incorporate BroccoLeaf™ into their menus and juicing companies using BroccoLeaf as an ingredient in their juice recipes," Matt Seeley, Vice President of Marketing, tells me. "This proves the versatility of the product as well as its growing consumer acceptance."
As we previously reported, some have been asking if this would be the next hot trend in the leafy green category since its introduction. Now BroccoLeaf™ is featured in varying dishes for the following food outlets:
- Chopt Creative Salad Company
- Jrink, a Washington, D.C. based juice company.
- Organic Gemini, a New York based health food company.
BroccoLeaf™ by Foxy Produce only hit the national grocery market last year, but the packaged broccoli leaves that are the only organic, non-GMO product of its kind can be found across the nation on menus for both restaurants and juicing companies.
To watch Foxy Fresh Produce’s Vice President of Operations, Tom Nunes, talk about the serendipitous discovery of BroccoLeaf™, see the 90 second video below.
Chopt Creative Salad, a fast food salad chain based on the East Coast, currently features the product in its “Destination Bowl.” This rotating two month special is inspired by a specific destination looks to introduce consumers to unique ingredients and menu items, according to a press release.
For this rotation, the superfood is featured in the destination “Berkley Bowl,” which is available in all 30 of the chain’s stores through late November. Among ingredients like kale, avocado, charred red onion, chickpeas, celery, a blend of rye berry and quinoa, and lemon tahini, the dish highlights marinated BroccoLeaf™.
In Washington D.C., juice company Jrink incorporates BroccoLeaf™ in its “Stateside Superfood.” Made to be a “bone builder,” this composition is available both in stores and online. Along with the leaf, the item uses wheatgrass, coconut cream, coconut water, vanilla bean, cucumber, pear, and lime to keep consumer’s PH in check.
Foxy’s new superfood star is also a key ingredient in Organic Gemini’s TigerNut Horchata + Green. Also available in store and online alike, this item uses TigerNuts, which are naturally sweet and nutrient dense, cold press in biodynamically filtered water that is then married with BroccoLeaf™.
“As more people become familiar with BroccoLeaf, its nutritional and flavor profile and versatility, we continue to grow sales in all distribution channels," Matt said. "We’ve built and excellent foundation with our core users and plan to grow BroccoLeaf sales significantly in 2016.”
You can learn more about Foxy Fresh Produce’s BroccoLeaf™ by visiting http://thebroccoleaf.com.
