PHOENIX, AZ - It is so inspiring to see our industry’s leaders wielding their power in the produce aisle to give back to the greater good. This is just what Fresh Cravings® is doing as it launches its Salsabrate™ The Good giveback campaign to spotlight unsung heroes in communities across the country. Over the course of a year, the brand will donate a total of $250,000 among 50 nonprofit organizations supporting an array of causes. In an effort to amplify the good work these nonprofits are carrying out, Fresh Cravings has also partnered with the feel-good content platform Upworthy.
“As a small family-owned business, kindness and community are at our core. This is why we reallocated a large portion of our marketing budget, $250,000, and put it toward a more meaningful platform. Ultimately, we want to celebrate the best of who we are as humans,” said Jay Whitney, Chief Marketing Officer of FoodStory Brands, the parent company of Fresh Cravings. “Throughout this difficult pandemic, these nonprofits’ visionaries—many of them under 25 years old—didn’t skip a beat with supporting their communities. Salsabrate The Good is about sharing meaningful stories to spread positivity and give back to those who do so much for others. We are blown away by the incredibly innovative and selfless thinking these leaders perform daily in their quest to perpetuate GOOD. Partnering with a well-respected platform like Upworthy, which has established itself as a central location for feel-good and meaningful content, will only help to amplify the important work these organizations are accomplishing.”
According to a press release, Fresh Cravings has already granted $50,000 to the first ten organizations with wide-ranging philanthropic missions, from food insecurity to literacy, suicide prevention to environmentalism, and more. So far, the brand has highlighted ten nonprofits nationwide, spanning from California to New York. For a nonprofit to be considered, nominations are accepted via the Fresh Cravings website.
In addition to donating $5,000 to each organization, Fresh Cravings will highlight each organization’s cause and its leaders across its national social media channels for 50 straight weeks.
The brand plans to spread these positive messages through thoughtful videos that capture each nonprofit’s unique mission. Upworthy will parallel the campaign by promoting a selection of participating nonprofits on its robust social media platforms.
“The nonprofits highlighted in the Salsabrate The Good campaign are perfect examples of what ‘the best of humanity’ looks like in action. We’re honored to use our platform to showcase amazing people on the ground actively making our world better,” said Upworthy Vice President Lucia Knell.
Examples of "Salsabrated" nonprofits already part of the campaign include:
- Chicago-based teen Jahkil Jackson and his nonprofit Project I AM
- Helping Hands for the Navajo Nation in Greater Phoenix
- Baton Rouge’s My Ascension and activist Emma Benoit
- The HAPPY Organization and Founder Haile Thomas, based in New York
- FoodFinder developed by a student at the University of Michigan
- Houston’s Lucille’s 1913 Community Kitchen in Texas
- Giving Kitchen in Atlanta, Georgia
- Team TruBlue in Charlotte, North Carolina
- Traveling Stories in San Diego, California
We at ANUK thank each and every one of these organizations as well as Fresh Cravings for the important work they are doing in and outside of our industry.
