MIAMI, FL - A unique, limited-availability tropical fruit offering is getting ready to hit the market. Fresh Del Monte Produce has pulled back the curtain on the upcoming launch of its new Del Monte Zero™ Pineapple, an exciting extension of its lineup of Del Monte Gold®, HoneyGlow®, and Del Monte “The Original” pineapple varieties.
“Going beyond the farm to include emissions from inland and oceanic transportation, distribution, and commercialization is a major step in helping the environment,” said Hans Sauter, Del Monte’s Chief Sustainability Officer, Senior Vice President, R&D and Agricultural Services. “We hope that the Del Monte Zero™ pineapples not only generate awareness among our customers, [and] current and future partners, but also provide consumers with a unique opportunity to support climate-conscious produce.”
According to a press release, the Zero pineapple is the company’s first carbon-neutral certified pineapple, which factors in the entire supply chain from farm to table in its North American and select European markets. Grown in Costa Rica and certified as sustainably grown by third-party certification body SCS Global Services, the limited-availability pineapple will be available to North American and select European consumers in early 2023.
The Del Monte Zero pineapple will be labeled as carbon-neutral certified by SCS. After a comprehensive assessment of Fresh Del Monte’s Costa Rica pineapple production through shipment and sale to the North American and European markets, SCS Global Services determined that the Del Monte Zero pineapples’ greenhouse gas emissions have been negated by the reabsorption of Fresh Del Monte-owned forests, making those pineapples’ carbon footprint net zero.
“Fresh Del Monte Zero pineapples set an important new benchmark for the global fresh produce industry,” said Stan Rhodes, President and Chief Executive Officer, SCS Global Services. “They have not only demonstrated adherence to extremely rigorous principles of social responsibility, environmental, and governance performance, but have also focused on increasing carbon storage on the lands they own and manage, while simultaneously minimizing their GHG emissions, to achieve carbon neutral certification. In doing so, they are confronting the climate crisis head-on.”
Click here to read more about this sustainability-centered launch.
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