GREENSBORO, NC - After announcing in May of last year that it would be expanding its Instacart partnership to all 161 stores, The Fresh Market has even bigger news to share. The retailer is building on the successful partnership by launching a new online store along with a corresponding mobile app.
“Our new online store makes it even easier for our guests to shop The Fresh Market from the comfort of their home, or on-the-go with the mobile app,” stated Mary Kellmanson, Chief Marketing Officer. “It really is about helping our guests eat extraordinary every day and making it quick and convenient to do so.”
The new site makes it easier for shoppers to peruse by department or by collections of items, such as easy meals and seasonal offerings, according to a recent press release. Building and planning menu options is another way that The Fresh Market banks on making its new site as user-friendly as possible. Another feature includes filtering products by dietary restriction, such as gluten-free, vegan, or organic.
As this type of format becomes a necessity for shoppers, who will be the next retailer to push the envelope and innovate delivery? AndNowUKnow will continue to be on the lookout.
