<p><strong>Lee’s Summit, MO</strong><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">FreshXperts, a leading consortium of fresh industry experts, has announced that Dean Fahselt has joined its team as a value added specialist. Mr. Fahselt will assist FreshXperts’ clients as they seek to generate value added programs for their produce lines. He has 22 years of experience in fresh food, and has crafted highly successful marketing and branding strategies.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Mr. Fahselt states, “Today’s consumer is looking for fresh foods that are quick and easy to prepare. They are very busy and want to spend less time preparing the food and more time enjoying it. If we can provide the great taste consumers crave in a more convenient and appealing way, they will not only eat more fresh food, but they will be willing to pay more for it.” Mr. Fahselt most recently spent eight years at Chiquita/FreshXpress, where he held senior leadership positions in the salad category. He has also worked with Earthbound Farms, where he was VP of Sales and New Business Development, and spent a decade at Melissa’s World Variety produce as Director of Sales and Marketing and Business Development Manager.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.freshxperts.com/" target="_new"> FreshXperts</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
