Freska New Packaging to Increase Mango Consumption


Thu. June 20th, 2013 - by Jordan Okumura-Wright

Freska Produce International has recently come out with new packaging intended to help increase mango consumption. The design is an 8 down box with 6 pieces per box and 40 master boxes per pallet. The easy-to-manage design can be rolled out onto the floor and displayed as is. Freska is the first to present this new packaging in the mango category.


Gary Clevenger, Managing Member and Co-Founder, tells AndNowUKnow, "We hope that this slightly smaller box will create more purchases based on a lower retail price for just a couple of pieces per box less. Pallets will be easier to handle at the retail level and are self-display boxes."


With Summer promotions underway, Freska is also hosting in store demos with mangos front and center. Awareness in terms of variety, flavor, and availability is key for the customer as mango presence in produce departments and restaurant menus continues to grow.


The company is wrapping up production in Oaxaca and moving into the Sinaloa and Nayarit regions of Mexico. The mango experts are offering a range of varieties as the Summer months commence. Varieties include Tommy Atkins, Kents, and Ataulfos. Cropped Images June 20th 2013Keep your eye out for the new look!