<p>Frieda's Specialty Produce is launching Chinese New Year promotions for retailers, wholesalers, and food service distributors. In an effort to take advantage of one of the biggest food holidays of the year, Frieda's is promoting Baby Bok Choy, Bitter Melon, Daikon, Ginger, Jicama, Buddha’s Hand Citron, Kumquats, Oroblanco, and Asian Pears, and a variety of complementary items like Black Garlic, Chow Mein Noodles, Tofu, and Won Ton and Egg Roll Wrappers.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“Chinese New Year is a perfect opportunity for retailers to boost produce sales,” said Karen Caplan, Frieda’s president and CEO. “In addition to the holiday itself, vegetable-centered Asian cuisine is a hot trend for those looking to eat better in 2014.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">January 31-February 14, Asian cultures around the world will be celebrating the Spring Festival, a tradition to welcome the Lunar Year of the Horse. Families and friends will gather for special feasts with foods to symbolize abundance, wealth, longevity, and good fortune.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">A leader in specialty Asian produce since 1973, Frieda's is working with clients to build festive in-store promotions during the last week of January. In addition to educational resources for produce staff, Frieda’s provides key merchandising recommendations, as well as artwork for Chinese New Year POS signage. Frieda's Year of the Horse is looking good.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.friedas.com/" target="_new"> Frieda's Specialty Produce </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
