LOS ALAMITOS, CA - The holidays are all about family and making memories. A lot of those memories are made around the dinner table, and nothing crowns the end of a festive feast more than dessert. Frieda’s Branded Produce is bringing both fresh produce and decadence to the plate with an innovative partnership, tapping Diamond of California and plant-based blogger ShortGirlTallOrder (SGTO) to bring inspiration to the tables.
“I believe eating plant-based food can be enjoyable for everyone. Eating plants doesn't have to be hard, and it certainly shouldn’t be boring,” shared Megan Horowitch, the Creator behind SGTO. “I want to inspire others to eat the foods they feel good about and give them the confidence to create these recipes at home.”
This dynamic team recently rolled out an innovative recipe to create a cross-promotional opportunity shoppers wouldn’t be able to pass up. Diamond’s nut products provide a fresh, great-tasting compliment for every meal occasion. When paired with Frieda’s shallots and organic Stokes Purple® sweet potatoes, Diamond of California's Nut Coatings and ready-to-use Nut Pie Crusts deliver delicious cross-promotion opportunities.
In order to expand awareness of the collaboration, Frieda’s and Diamond Foods tapped ShortGirlTallOrder, a self-made baker who inspires over 86K followers on social media with her vegan comfort food recipes. The colorful, healthy, and delicious campaign will deliver a series of tasty recipes throughout social channels.
Cross-merchandising is key, noted the release. Recipe ingredients like Diamond’s ready-to-use chopped nuts and pie crusts are the perfect complements to Frieda’s Stokes Purple sweet potato holiday display, encouraging an extra ring at the register and a full-stop dessert solution for shoppers.
Contact your Frieda’s account manager today for help planning your holiday ads and pre-booking supply, and be sure to check ANUK for the latest partnership and releases for the holidays.
