<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;">Los Alamitos, CA-</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">By ANUK Staff<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">1.25.13</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Starting on February 10th, Asian cultures around the world will begin celebrating the 15-day long tradition heralding the Year of the Snake – representing intuition and refinement in the Chinese Zodiac. Families and friends will gather over feasts with foods to symbolize abundance, wealth, longevity, and good fortune. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><img src="https://cdn.andnowuknow.com/legacyWriterImages/Chinese_New_Year_BODY01.jpg" alt="Images012513" /></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Frieda’s is working with several clients to build festive in-store promotions during the beginning of February. Frieda’s provides key merchandising recommendations, artwork for Chinese New Year POS signage, and educational resources for produce employees.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Frieda’s has partnered with retailers to promote Asian produce specialties for Chinese New Year since 1973. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><img src="https://cdn.andnowuknow.com/legacyWriterImages/Chinese_New_Year_BODY02.jpg" alt="Images012513" /></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>“It’s one of the biggest food-centered holidays after Thanksgiving, so it’s a great opportunity for retailers to boost produce sales,” said Karen Caplan, President and CEO. Retailers can contact Frieda’s for promotional ideas, products and marketing tools.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> Frieda’s will also launch a Chinese New Year “Red Envelope” promotion on its Facebook Page, where consumers can sign up to receive Frieda’s dollars in traditional red Chinese Gift Envelopes.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.friedas.com/" target="_new">Frieda’s</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
