Giant Food and BrightFarms Kick Off a Fresh New Approach to Ready-to-Eat Greens; Matt DiNitto and Rick Manzi Comment

WASHINGTON, DC - Giant Food, the Washington D.C. region’s leading food retailer, is proud to announce a new partnership with BrightFarms, a national leader in indoor hydroponic farming, to bring fresher, long-lasting, ready-to-eat greens to customers under its private-label Nature’s Promise® products brand.

The partnership introduces several new Greenhouse Grown greens to the produce aisle, including Nature's Promise® Greenhouse Grown Sweet Baby Butter, Nature's Promise® Greenhouse Grown Green and Red Leaf, and Nature's Promise® Greenhouse Grown Spring Mix.

BrightFarms grows leafy greens indoors in high-tech, climate-controlled greenhouses near major cities. Greens are harvested, packed, and delivered to stores in as little as 24 hours, offering maximum flavor and shelf life. Grown closer to the communities they serve, these greens require no washing and can be enjoyed straight from the container, offering customers a more convenient choice.

“This partnership with Giant Food is an exciting opportunity to offer our responsibly grown, nutritious greens under the trusted Nature’s Promise brand,” said Matt DiNitto, Executive Vice President of Sales for BrightFarms, in the recent release. “We’re proud to make healthy eating easier for households across the region.”

“We can’t wait for Giant Food customers to experience BrightFarms ready-to-eat greens under our Nature’s Promise label,” says Rick Manzi, Vice President of Fresh Merchandising for Giant Food. “These crunchy, fresh greens last longer, taste delicious in salads and sandwiches, and continue our mission of bringing customers the very best products at the best value.”

The new Nature’s Promise® Greenhouse Grown lineup includes:

• Nature's Promise® Sweet Baby Butter 4 oz.
• Nature's Promise® Spring Mix 4 oz.
• Nature's Promise® Green and Red Leaf 4 oz.
• Nature's Promise® Crunchy Green Leaf 4 oz.
• Nature's Promise® Crunchy Green Leaf 8 oz.
• Nature's Promise® Green and Red Leaf 8 oz.
• Nature's Promise® Spring Mix 8 oz.