Giant Food Rebrands Its Grocery Delivery Service, Peapod
- by Chandler James
LANDOVER, MD - While many grocery delivery services are just getting started, Giant Food’s has been serving customers in Washington DC for 30 years. Formerly known as Peapod, the service recently began a tremendous rebranding effort. Not only will the delivery trucks transform from a zingy green to a vibrant purple, they will now be emblazoned with the service’s new name: Giant Delivers.
According to wtop, Giant Food’s grocery delivery service currently reaches over 300 zip codes in DC and offers same-day delivery downtown. Making the deal even sweeter, customers can opt for a year-long unlimited delivery deal for just $99.
Aside from the Giant Delivers initiative, the company has made grocery pickup available at 65 DC stores, planning for 100 by the year’s end. Additionally, the services will promote Good Food’s expanding line of meal kits, which are locally made with products from Capital Baking Company, Capital City Mambo Sauce, Soupergirl, Logan’s Sausage Company, Otterbein’s Cookies, and more.
The company is taking the “slow and steady wins the race” approach when it comes to growing its grocery delivery service. And with a track record of 30 successful years, I’d say it’s on to something. Keep checking in on us at ANUK as we cover the bases.