LOS ANGELES, CA - With the help of Elmo and Big Bird, Giumarra Nogales will begin spring Nature’s Partner melon shipments at the end of March, offering seedless watermelon featuring Sesame Street eat brighter!™ artwork.
This watermelon program is designed to get children and their families excited about eating watermelon, which is high in vitamins C and A. Each individual watermelon includes a peel-off label with information about watermelons and kid-friendly recipes.
“We are offering large Sesame Street ‘eat brighter!’ bins as an added benefit for our retail partners, and they really stand out at store level,” says Gil Munguia, Division Manager of Giumarra Nogales. “Watermelons are the perfect item for Giumarra Nogales to begin its participation debut in PMA’s far-reaching initiative, and we will have high supply to service all of our customers.”
The high-graphic bins feature Big Bird and Elmo and the Nature’s Partner brand identity. Munguia went on to explain the idea behind offering a total solution to customers by including both bins and stickers. The bins aim to first catch the consumer’s attention from across the produce department, and the peel-off labels seal the sale with a fun, informative design, according to a press release.
“It’s important to highlight the awesome nutritional benefits of watermelon, but also appeal to kids with the label,” says Ben Reilly, Midwest business development manager for Giumarra. “We decided on a recipe for a cupcake-shaped watermelon snack that families will have fun creating together.”
Giumarra worked with Pennsylvania-based Yerecic Label to produce the peel-off labels, the designs of which feature Elmo or Oscar.
“Our team is always excited to design fun and exciting labels, and Giumarra’s Sesame Street labels top the list,” says Yerecic Label president Art Yerecic. “The ‘eat brighter!’ message and Sesame Street characters help draw attention to the product and entice kids to try more fruits and vegetables.”
Giumarra anticipates increased volume this spring, in the arena of 28% up from 2014 and shipments are expected to arrive beginning in mid-March.
