LOS ANGELES, CA - With each week that passes, football fans from across the country are stocking their kitchens with beloved game-day fare. Avocados reign supreme surrounding Super Bowl Sunday, and Giumarra Companies is primely positioned to take over category sales in the produce aisle. I had the chance to chat with Gary Caloroso, Regional Business Development Director, to get a read on the avocado market and a sneak peek at Giumarra’s Big Game promotions.
“The avocado market is very steady. Currently, we are supplying Mexican avocados to our retail, wholesale, and foodservice customers across the United States and Canada. While there are promotable volumes, we have seen an increase in demand as a result of football playoffs, the upcoming Big Game, and the overall nutritional benefits of avocados,” Gary told me. “The quality of our Mexican avocados is very good.”
Giumarra’s Big Game promotions are headlined by Avocados From Mexico (AFM). AFM has a comprehensive marketing plan in place, including thousands of in-store bins and diverse online content with football legend Troy Aikman and respected broadcaster Erin Andrews, all of which is supported by its massive digital presence.
Not only will these promotions be powered by the AFM brand, but they will be backed by Giumarra’s impressive avocado prowess.
“At Giumarra, we take pride in our comprehensive avocado program. We offer customized programs that help retail, foodservice, and other customers grow their avocado business with consumers,” Gary continued. “Avocados remain a highly valued item. In the face of the pandemic, we greatly appreciate the continued support from our customers and consumers.”
Giumarra supplies avocados every day of the year, sourcing from Mexico, Chile, Peru, Colombia, as well as California, where the company has two packinghouses in Escondido and Ventura. On a final note, Gary reiterated that avocados contain naturally good fats and nearly 20 vitamins and minerals, which is important to consumers who continue to prioritize wellness and immunity during this time.
As the Big Game draws nearer, be sure to keep an eye out for the latest reports from AndNowUKnow.
