Good Demand and a Steady Market Reported for California Cauliflower

CALIFORNIA - Good demand and a steady market are being reported across the board for cauliflower in several California growing regions.

In its National FOB Review for July 1, 2025, the United States Department of Agriculture (USDA) reported the following for cauliflower supplies in Salinas-Watsonville, California: SUPPLY LIGHT. DEMAND FAIRLY GOOD. MARKET ABOUT STEADY. Extra services included. White cartons film wrapped 9s 23.50-30.50 mostly 24.45-27.75 occasional lower 12s 25.50-31.75 mostly 26.45-28.75 occasional lower 16s 22.45-30.50 mostly 23.50-27.75 occasional lower.

In the same report, the USDA reported the following for cauliflower supplies in Santa Maria, California: DEMAND GOOD. MARKET ABOUT STEADY. Extra services included. Wide range in price, quality, and condition. White cartons film wrapped 9s 15.00-22.55 mostly 17.00-19.35 occasional higher 12s 19.00-23.35 mostly 20.25-22.85 occasional higher 16s supplies in too few hands to establish a market.

Lastly, the report stated the following for cauliflower supplies in the South and Central District of California: DEMAND FAIRLY GOOD. MARKET ABOUT STEADY. ORGANIC White cartons film wrapped 9s 32.00-38.00 mostly 34.00-38.00 occasional higher and lower 12s 31.00-38.00 mostly 35.00-38.00 occasional higher and lower.

We will continue to keep an eye on the cauliflower market, so keep clicking back to ANUK.