Good Foods Launches Dairy Dip Rebrand and New Product

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Wed. November 11th, 2020 - by Jenna Plasterer

PLEASANT PRAIRIE, WI - The category leader of dips and good-for-you products is rolling out a rebrand of its dairy dip line in stores across the nation. Good Foods’ new packaging follows the lead of its refreshed guacamole line and plant-based dips with a new illustrative design. The plant-based company is also unveiling a new addition to the dairy dip line: Spinach Artichoke Parmesan.

Danyel O’Connor, Executive Vice President of Sales and Marketing, Good Foods Group“Adding an additional dip to our dairy line and refreshing the packaging to be more on-trend and cohesive with our brand has been no small task,” said Danyel O’Connor, Executive Vice President of Sales and Marketing. “Through our work with an outside agency, focus groups, and surveys, we knew this transition was the right move for our brand, and we’re so excited to complete the design refresh of all our dips.”

Good Foods made the decision to switch from photography-focused packaging to a more illustration-focused design as research revealed consumers found that to be more reflective of the fresh and natural product, as stated in the press release. After months of updating the brand’s packaging, the plant-based dips, guacamole line, and dairy dips all have the same illustrative design to increase brand cohesion.

Following the lead of its refreshed guacamole line, Good Foods’ rebrand of its dairy dip line features a fresh illustrative design and a new variety

With the addition of Spinach Artichoke Parmesan, the lineup consists of three flavors including Feta Cucumber and Creamy Ranch. The Spinach Artichoke Parmesan dip drops just in time for the holidays. In the last month alone, this product has received interest from publications like Food & Wine, Food Network, and Good Housekeeping showcasing the popularity and interest of this product.

As plant-based and fresh-forward products become more available, AndNowUKnow will continue to report on the latest.

Good Foods