Good from the Ground Up in the New Year: Lipman Family Farms Kicks off 2026 With its Winter Round Tomatoes; Elyse Lipman Comments

IMMOKALEE, FL - A new year is a time for fresh starts. Successful resolutions begin by getting the basics right. To support consumers who want fresh, simple foods to begin healthier routines, Lipman Family Farms offers reliable staples that are good from the ground up, like in-season round tomatoes.

Every January, shoppers step back from rich holiday foods and embrace healthy New Year’s resolutions. As retailers move through their first quarter, Lipman sees round tomatoes continuing to play a central role in winter assortments to support displays, value-driven promotions and consumers returning to everyday meals created with fresh produce.

The new year is a great time to lean into dependable items that perform week after week and make healthier eating easy for shoppers. With per-capita annual consumption of more than 19 pounds, tomatoes are routinely one of the first fresh produce items that customers seek out.

“Starting the year fresh begins with familiar favorites that take the pressure off starting a healthier routine,” said Elyse Lipman, CEO of Lipman Family Farms, in the recent release. “Round tomatoes are a popular weekly essential for meals, snacks, sauces, salads and more. Our focus is on delivering consistency as the season unfolds.”

Lipman’s round tomato season is going strong in Florida, with production currently shifting from Labelle to its Naples-area farms. These crops will carry the program through the rest of the winter season. Quality has been strong, and crops are expected to respond positively to warmer January temperature forecasts.

Building dependable programs to last the winter months.

Lipman coordinates production across growing regions for an uninterrupted supply, so retailers and foodservice operators can plan promotions with a reliable round tomato program. Lipman’s focus on quality and consistency ensures vibrant, appetizing fruit with bright, juicy flavor. It’s a tasty way for consumers to reach New Year’s goals while enjoying every bite.

Retailers and foodservice operators who want to plan the year with a dependable round tomato program should contact their Lipman Family Farms sales representative. For more information, visit lipmanfamilyfarms.com.