GLENNVILLE, GA - It’s out with the old and in with the new as we head into 2021, with G&R Farms announcing an all-new retail partnership in the spirit of giving. The grower has partnered with Costco and Schnucks Supermarkets to launch its new annual promotion, Season of Giving. G&R will donate funds based on the number of boxes shipped to these retailers, with each chain selecting their own local charity.
“We have been blessed with an increased demand of our sweet onions this year while so many Americans have suffered personal and financial losses due to the COVID-19 pandemic. Therefore, we felt compelled to offer support and give back to the communities we serve,” stated Walt Dasher, Vice President of G&R Farms.
The promotion launched with Costco’s Texas Division on November 16 and will run through December 31, a press release stated. These funds will benefit the local United Way subsidiaries in Costco’s Texas markets. United Way provides health, education, and financial stability to the 1,800 communities it serves in the U.S. and worldwide. A sticker will highlight the promotion on all sweet onion bags, and G&R Farms will conduct PR and social media activities to spread the word.
For Schnucks, the Season of Giving campaign will begin December 1 through December 31 and will benefit Operation Food Search (OFS). OFS distributes more than 35 million dollars’ worth of food and necessities to 330 community partners in 31 Missouri and Illinois counties and in the city of St. Louis. The promotion will include a new secondary merchandising display, tear-off pad, stickers on all sweet onion bags, along with PR and social media activities.
“When we started working with the United Way and Operation Food Search, we realized what a huge difference they are making for so many people in need especially during these very difficult times. That’s when we decided to make this an annual event. Our goal is to increase the size and scope of the Season of Giving promotion each year,” continued Dasher.
With these new merchandising materials in play, G&R’s Season of Giving promotion is sure to drive foot traffic to the onion category. To find out how else our industry leaders are giving back this holiday season, keep an eye out for more reports from ANUK.
