Grimmway Farms Launches TRUE Organic Mid-Year Resolutions Sweepstakes
BAKERSFIELD, CA - Any day is a good day to start a healthy habit. With that resolve in mind, Grimmway Farms is launching its TRUE Organic Mid-Year Resolutions Sweepstakes on the company’s social media channels. With #MidYearResolutions creating new possibilities, Grimmway is providing a great opportunity to talk up TRUE Organic with friends, family, and customers in the produce department.
Kellen Stailey, Senior Director of Marketing & Merchandising, took the time to share the details around this new campaign with me, and how it is as good for the retailer as it is for the consumer.
“The vision behind this campaign, is to inspire our audience to make TRUE Organic a part of their daily, healthy habit. The campaign focuses on "how-to" incorporate TRUE into their every day and to stick with the program by leveraging known, attainable methods for building new habits,” Kellen tells me. “Creating a buzz around TRUE will ultimately increase the ring at the register and we hope it will continue to make the produce department a destination at retail.”
While consumers start the New Year with healthy eating resolutions, Grimmway reports that by mid-year, 92% of those resolutions made in January are abandoned and back to the drawing board we go.
So how does this TRUE Organic Mid-Year Resolutions Sweepstakes work? Kellen tells me that TRUE Organic is giving a reset button to those who may have fallen short on their New Year's resolutions or want to re-energize their current habits.
“TRUE Organic can be the catalyst for a healthy habit, and we will offer helpful tips to get there, and even throw in a sweepstakes to help motivate them down a healthier, happier path,” she adds. “We are asking our fans to share their Mid-Year Resolutions for a chance to win six months of TRUE Organic."
How to Enter:
- Facebook: Like or Comment to Enter
- Instagram: Follow: @TRUEOrganic and comment to Enter using campaign hashtag
- Twitter: @reply to enter using campaign hashtag #MidYearResolutions
- The sweepstakes kicked off 8/1/16 and will run through 8/28/16. The winner will be announced 8/29/16.
By introducing the Mid-Year Resolutions concept, Grimmway hopes to rally its fans around the versatile, delicious, and healthy organic juice line by removing the disappointment that comes with a failed New Year’s resolution and inspiring them with a new beginning. Because new beginnings don’t have to happen just once a year!